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Using Content to Build Trust in B2B Marketing
Posted in BloggingBrandingBuzz MarketingCommunicationsContent MarketingInbound MarketingInteractive MarketingMarketingSocial MediaSocial NetworkingStrategyThought LeadershipIn the recent Edelman Trust...
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Is The White Paper Dead for B2B Marketing?
Posted in BloggingBrandingContent MarketingInteractive MarketingLead GenerationPodcastingThought LeadershipTwitterUser Generated ContentIn a recent conversation I was having with the Bloom Group they...
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Mapping Content to the Sales Funnel AND Buyer types
Posted in Content MarketingInbound MarketingInteractive MarketingLead NurturingThought LeadershipYou often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing)...
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11 B2B Marketing Predictions for 2011
Posted in AdvertisingApplicationsBuzz MarketingCommerceCommunicationsConversational MarketingCustomer ExperienceCustomer SupportFacebookMobileMonitoringOnline AdvertisingPay Per ClickReputation...
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What a Trifecta of a Year!
Posted in AdvertisingBloggingBrandingBuzz MarketingContent MarketingCustomer SupportFacebookInbound MarketingListeningSocial MediaThought Leadership Last year I wrote about how some weeks are hard to...
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Paul Dunay joins Networked Insights as the CMO
Posted in BloggingBuzz MarketingData MiningFacebookInnovationInteractive MarketingListeningLocation Based ServicesMobileMonitoringPodcastingReputation MonitoringSocial MediaSocial...
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Social Media Marketing and Darwin: Evolution or Irrelevance
Posted in InnovationSocial MediaSocial NetworkingStrategyThought Leadership “If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of...
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Kim Kardashian Wedding – Social Intelligence Report
Posted in AdvertisingSocial MediaThought LeadershipTVWith the recent divorce of reality TV star Kim Kardashian, many people have started questioning the authenticity of the wedding, and if the brands...
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Influencer Shminfluencer: The Truth Under the Covers
Posted in InfluencerPRSocial MediaThought Leadership Hey, I feel for you. You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates. Your...
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3 Ways Social Media can Boost Sales Success
Posted in BloggingBusiness IntelligenceCommunitiesContent MarketingConversational MarketingEnterprise 2.0FacebookLead GenerationLead NurturingPeopleSalesSocial Business IntelligenceSocial MediaSocial...
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CMOs Win When High-Value Customers Are Treated Personally Online
With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. To stand out in the...
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Interview with Simon Sinek – Start With Why
I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was...
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4 Stages of a Thought Leadership Maturity Model
Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like...
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Enabling Sales for New Growth Opportunities
On April 6, 2016, the Department of Labor released a 1000-page document known as the Fiduciary Duty rule (DOL fiduciary) requiring financial advisors to always act in the best interest of the client,...
View ArticleAre Marketers over indexing on ROI and the return of the Marketing Mix?
Two of my very good friends, Romi Mahajan of the KKM Group and Aseem Badshah of Socedo shot a video discussing our most recent blog post on the Return of the Marketing Mix. Ultimately, marketing is a...
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